First time I heard about MLM Furchange America was a few months ago in Jakarta, Indonesia. I'm not so interested at that time even though their compensation plan and company background quit good. This is because I think this company does not inovative enough, selling old products which were available in the market many years ago. How could a new company like this want to penetrate the global market with such kind of products. Then I forget about them.


However, a few weeks ago my good friend called to tell about the company plans to explore the Malaysian market. Then I explained to him my views on Furchange. However I was shocked when he states that the products which are distributed by Furchange in the neighboring country is not really a main Furchange core products, but the products is only temporary due to certain reasons. My friend explained that he had met with the management company from which he received an explanation for the actual situation. But I do not intend to comment on what was passed Furchange in the Indonesian market here.


It is became my attitude not easy to accept the story due to my last experience in the world of networking businesses. The opportunity finally came for me to face directly with one of top leadership of Furchange parent company. From the meeting in respect of a leading hotel of Kuala Lumpur, I get a lot of real stories about Furchange. In fact, I became very excited and surprised when we got to know that the company has invested millions of dollars in many countries to provide infrastructure and offices, including in Malaysia, although they have not made any single sales of products or recruit paid members in those countries. Did the owner of this company gone mad?


From there I saw how this company is different compared to other foreign MLM companies. In my country Malaysia, for example or in many other countries, almost all foreign MLM companies took steps, sell products and recruite members online for any a new country markets. The decision to invest in infrastructure and offices only come when they see the positive market response. Those company would only be willing to invest the funds after the number of product sales and membership reaches a certain number.


I see Furchange approach is quite bold and unconventional. But I believe that company management is aware and knowledgeable about what they are doing. In my mind I can feel that their leaders were very confident and serious about the future and the potential of teh company in networking or MLM industry businesses. Only a firm with strong financial that can only take this unusual approach.


Finally I decided to meet with the Malaysia's Furchange management  team to get more clear information  before making a decision. I got to know that this project has been long planned by Furchange parent company. They had spent three years of study and research on the current world trend of the MLM industry, but also study the advantages and disadvantages of several MLM companies that are leading the market. And finally Furchange America Inc was born., which is subsidiary to the Tianshi. U.S.A chosen as the right place for the company to explore the whole worldwide market since the products which manufactured in the U.S. is easily accepted in almost all world markets. 


Therefore Furchange have put the target to capture market share of  30 countries in full by the end of 2013 and 200 countries in a period of 5 to 6 years. I believe the target is realistic for them based on over 16 years of their involvement in Tianshi. So the question of exploring new markets is not a complicating for them.